The Cedar Cross is Picking Up Some Sponsors

Greetings, Virtusites!!! As I slowly recover from my Hoosier Daddies-induced hangover, (Damn that was fun!), I realize it’s been longer than 5 minutes since I mentioned the Cedar Cross. As you all know by now, we are bringing you 2 non-races this year: The Cedar Cross and….the CAC.

**I will now pause for ten seconds while everyone says “The CAC” out loud and laughs among themselves.**

When you put a race together hoping for 5-10 riders, it’s easy to promise free beer and food at the finish line. But when 60+ people register… you check your wallet and suddenly it’s difficult to control your bowels. I’m in waaay over my head, so I started looking for sponsors.

Enter, Backcountry Research:

Bricks were shat and my pants were ruined when I heard from the president of BackCountry Research.  For those who don’t know, Backcountry Research is the company that brought us the Awesome Strap, (among other things). He thinks the Cedar Cross is “legit” and has pledged to “hook us up awesomely”. I can’t even begin to tell you how proud I am to say that The Cedar Cross is officially listed on BCR’s race calendar. Please go to their website and buy something right now. Seriously, do it. I did.

Did I mention we’re also sponsored by Foosh? I guess I’ve been using Foosh mints for about a year now, and I love them. Jason Kensey is the fonder of the Foosh empire, and I’m happy to say he’s a supporter of the Cedar Cross and Team Virtus. Everyone I know that’s tried Foosh has loved it, so you’re probably no different. Foosh is like an Altoid mint with more caffeine than a Monster or a Red Bull. Yep, they’re awesome.

Red Wheel

My buddy Nick Smith, (owner of RedWheel Bike shop), was also quick to lend a hand. Not only will he be racing in the Cedar Cross, he’s also giving me a STEEP discount on one of these babies to raffle off on raceday:

Is your mind blown yet? It damn well better be. But wait, there’s more…

I also landed a pretty sweet discount on some Chamois Butt’r.   200 of the sample size ‘butter packs’ were sold to me for $60. So, everyone should be able to go home with a minimal amount of taint destruction. No need to thank me.

As if all of this wasn’t already overwhelming enough, I recently received an email from the Jefferson City Convention and Visitors Bureau. It seems they’ve heard the buzz surrounding Cedar Cross and they want to help out. I’m pleased to officially announce that the Cedar Cross will Start and Finish at the North Jefferson Commuter Lot/Paved Pavilion. This will be VERY convenient for you out-of-towners.

I’ve got a meeting with these fine people on Feb 3rd, and I’m really hoping they decide to let us use the pavilion for free. There is also talk of discount rates at local hotels and I’ll have more on that after the meeting.

I guess that’s all of our sponsors for now, but I hope to announce many more in the future. If you know anyone who wants to help make this a better event, please let me know. I think it’d be great if everyone could take home some kind of souvenir.

This will be an AWESOME RACE!!! I can’t wait for May 6th.

About Bob Jenkins

Crusher of beers.

Posted on January 15, 2012, in Adam masturbates, Cedar Cross, Fundraising, gravel grinder, Upcoming Races. Bookmark the permalink. 10 Comments.

  1. When will these events take place?

    • Josh, the Cedar Cross will be May 6th, and you can find out more here:

      And the CAC (our adventure non-race) is tentatively scheduled for April 21st, but we’ll have more details on that soon.

      We hope to see you at one (hopefully both) events!

      • I’ll have to thinking about the Cedar Cross, I haven’t rode 100 miles yet, so that might be a bit much for me.

        I am interested in doing the CAC, but I will be participating in the River to River relay race in So. IL on the 21st. You get my vote to change the date to the following weekend 🙂 Do you have a website for the CAC yet? If so, I will pass it along to a few of my friends.

        • You can definitely ride 100 miles! I don’t wanna speak for Bob, but I believe there will be plenty of opportunities to shorten the ride and/or get a ride from the Sag Wagon. You should really come out and give it a shot. It will be amazing. And if you don’t have fun, I’m sure Bob will refund your money.

          We don’t have a separate site for the CAC yet. I’m not sure we’ll have a separate site or not. We may just use this blog as the information hub for that one. We’ll keep you posted on that one.

          • There will definitely be a multitude of places to bail on the Cedar Cross. I’ll be posting future updates for anyone wanting to ride a shorter course.

            I actually only gave the Cedar Cross its own website so it’d be easier to get sponsors. All things Cedar Cross related will be posted here as well as there.

  2. Damn! This shit is getting serious. Is it really on a Sunday though? That kind of puts a damper on the post race festivities. Might have to call in sick on Monday. If we can make it we may have a nice donation for the race. We’ll let you know.

  3. Actually, a lot of bike races are on Sundays so bike shop owners can put the races on, or in this case, since Bob is putting the race on, so they can show up and ride. It will definitely be an incredible day, so we hope some Hoosiers can make it!

    And there is the Cap City Adventure Race on the Saturday before the Cedar Cross, so you could make a weekend out of it!

  4. You mentioned the Capital City Adventure Race was set up for the Saturday before the Cedar Cross Race. I had not heard anyhting about the Cap City race and do not see anything on the Parks and Rec Website either. Do you have the insider info on that one?

    • Um… I didn’t realize the date for the Cap City Race wasn’t common knowledge yet. I hope I didn’t spill the beans. But I guess it’s out there now, so yeah. It’s supposed to be on May 5th.

  5. Yup. The Capital City AR will be May 5th this year. That’s part of the reason Parks & Rec is so fired up about Cedar Cross.

    The way everyone figures, if you’ve got the brass balls to ride 100 miles of gravel, you’re probably gonna be willing to do a sprint AR the day before. It’s gonna be an entire weekend of Mid-MO off-road racing. \

    Holy Shit.

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